A clear understanding of the NME landscape—through
market segmentation and sizing—is essential for
designing targeted products, policies, and programs
that effectively support these enterprises. This
Technical Guide offers practical insights into these
two processes, also outlining a gender-smart approach
aimed at maximizing positive outcomes for women.
A gender-smart approach enables users of this guide
to not only consider NMEs as a whole but also...
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DETAILS
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2025/03/31
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Report
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200168
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1
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2025/03/31
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Disclosed
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Gender-Smart Market Mapping for Nano and Micro Enterprises: A Practical Guide
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Citation
World Bank.
Gender-Smart Market Mapping for Nano and Micro Enterprises: A Practical Guide (English). CGAP Technical Guides Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/099033125085035069