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TV, TEDx, and Tweets: Measuring the Impacts of a Multi-Pronged Edutainment Program in the Kyrgyz Republic and Tajikistan (English)

The evidence so far is mixed as to whether educational entertainment (or “edutainment”) can create sustainable changes in financial attitudes and behaviors, and few studies have tested such hypotheses in Central Asia. This paper utilizes a genetic matching algorithm to estimate the impact of three edutainment interventions in the Kyrgyz Republic and Tajikistan: a television series, a TEDx-style in-person speaker event, and an interactive social media...
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Fowler,Ben; Christopher Joseph Heitzig; Khan,Marrium; Renuka Pai; Sakshi Varma.

TV, TEDx, and Tweets: Measuring the Impacts of a Multi-Pronged Edutainment Program in the Kyrgyz Republic and Tajikistan (English). Policy Research Working Paper;Prosperity;Impact Evaluation Series Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/099255203212536919

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