Mobile at the base of the pyramid : Ghana, Mozambique, Nigeria, Zambia - summary report (English)

This report assesses existing mobile application (app) business models targeted at, or suitable for, people living at the base of the pyramid (BoP). The report addresses specific pain points for app developers and provides practical, actionable advice. Its recommendations are specific to each of the four countries: Ghana, Mozambique, Nigeria, and Zambia. While assessing the app markets in the four countries, it became clear that there is a wide range...

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Author

Esselaar, Steve;

Stork, Christoph;
Document Date
2014/01/01
Document Type
Working Paper
Report Number
93041
Volume No
1
Total Volume(s)
1
Country
Africa,
Region
Africa,
Disclosure Date
2014/12/09
Disclosure Status
Disclosed
Doc Name
Mobile at the base of the pyramid : Ghana, Mozambique, Nigeria, Zambia - summary report
Keywords
mobile money

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Citation

Esselaar, Steve; Stork, Christoph.

Mobile at the base of the pyramid : Ghana, Mozambique, Nigeria, Zambia - summary report (English). Washington, DC : World Bank Group. http://documents.worldbank.org/curated/en/149101468194060622

Mobile at the base of the pyramid : Ghana, Mozambique, Nigeria, Zambia - summary report (English)

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