Documents & Reports

Marketing externalities and market development (English)

Abstract

The authors use survey data from Bangladesh to present empirical evidence on externalities at household level sales decisions resulting from increasing returns to marketing. The increasing returns that arise from thick market effects and fixed costs imply... See More +

Details

  • Emran, M. Shahe; Shilpi. Forhad;
  • 2002/05/31
  • Policy Research Working Paper
  • WPS2839
  • 1
  • Bangladesh
  • South Asia
  • Marketing externalities and market development
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