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Does a picture paint a thousand words? : evidence from a microcredit marketing experiment (English)

Abstract

Female entrepreneurship is low in many developing economies partly due to constraints on women's time and mobility, often reinforced by social norms. The authors analyze a marketing experiment designed to encourage female uptake of a new microcredit product... See More +

Details

  • Gine, Xavier; Mansuri, Ghazala; Picon, Mario;
  • 2011/07/10
  • Journal Article
  • 81280
  • 1
  • 1
  • World
  • The World Region
  • 2013/12/16
  • Does a picture paint a thousand words? : evidence from a microcredit marketing experiment
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