Documents & Reports

Evaluating the efficacy of mass media and social marketing campaigns in changing consumer financial behavior (English)

Abstract

Mass media and social marketing programs are cheap, scalable, and potentially effective means of influencing consumers' financial behavior and decisions. In light of this potential, and in order to provide clear policy direction, this paper provides an... See More +

Details

  • Mulaj, Florentina; Jack, William;
  • 2012/11/01
  • Working Paper (Numbered Series)
  • 73924
  • 1
  • 1
  • World
  • The World Region
  • 2012/12/07
  • Evaluating the efficacy of mass media and social marketing campaigns in changing consumer financial behavior
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