Documents & Reports

City brand (English)

Abstract

As globalization intensifies, urban development has come to include an image dimension. The common rationale is that a well-known place name often creates opportunities for international attention, events, investments, and become winning places. The aim... See More +

Details

  • Yuen, Belinda;
  • 2012/12/01
  • Brief
  • 81059
  • 1 of 1
  • World
  • The World Region
  • 2013/09/16
  • City brand
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