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Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education in mainstream media (English)

Abstract

This paper exploits the emotional connections and viewer attentiveness of mainstream media to evaluate the economic impact of financial education messages on debt management delivered through a popular television soap opera in South Africa. The study ... See More +

Details

  • Berg, Gunhild; Zia, Bilal;
  • 2013/04/01
  • Policy Research Working Paper
  • WPS6407
  • 1 of 1
  • World
  • The World Region
  • 2013/04/01
  • Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education in mainstream media
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