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Pakistan - Does a picture paint a thousand words? Evidence from a microcredit marketing experiment (English)

Abstract

This brief summarizes does a picture paint a thousand words? Evidence from a microcredit marketing experiment in Pakistan for February-May 2007. This paper analyzes a marketing experiment designed to encourage women to adopt a new microcredit product.... See More +

Details

  • Gine, Xavier; Mansuri, Ghazala; Picon, Mario;
  • 2013/08/14
  • Other Rural Study
  • 81240
  • 1
  • 1
  • Pakistan
  • South Asia
  • 2013/09/25
  • Pakistan - Does a picture paint a thousand words? Evidence from a microcredit marketing experiment
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