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What's advertising content worth? Evidence from a consumer credit marketing field experiment (English)

Abstract

This brief summarizes what's advertising content worth? Evidence from a consumer credit marketing field experiment in South Africa. The bank offered loans with repayment periods ranging from 4 to 18 months. Deadlines for response were randomly allocated... See More +

Details

  • Bertrand, Marianne; Karlan, Dean; Mullainithan, Sendhil; Shafir, Eldar; Zinman, Jonathan;
  • 2013/08/14
  • Brief
  • 81521
  • 1
  • 1
  • South Africa
  • Africa
  • 2013/10/07
  • What's advertising content worth? Evidence from a consumer credit marketing field experiment
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