The recently introduced concept of the Base of the Pyramid (BOP) asserts that poor people can be integrated with national and global markets, both as consumers of high quality goods and services and as producers of reliable inputs to industrial processes and value chains. This bulletin examines the BOP concept, provides examples of how it is already being applied in Viet Nam, and discusses how it can become more effective.
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2006/11/01
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Newsletter
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39799
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1
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1
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2010/07/01
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Disclosed
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Making markets work better at the base of the pyramid
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Base of the Pyramid
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Making markets work better at the base of the pyramid (English). Washington, DC: World Bank. http://documents.worldbank.org/curated/en/299661468172794324