Documents & Reports

City brand (English)


As globalization intensifies, urban development has come to include an image dimension. The common rationale is that a well-known place name often creates opportunities for international attention, events, investments, and become winning places. The aim... See More +


  • Yuen, Belinda;
  • 2012/12/01
  • Brief
  • 81059
  • 1
  • 1
  • World
  • The World Region
  • 2013/09/16
  • Disclosed
  • City brand
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Complete Report in English

Official version of document (may contain signatures, etc)

*The text version is uncorrected OCR text and is included solely to benefit users with slow connectivity.