As globalization intensifies, urban development has come to include an image dimension. The common rationale is that a well-known place name often creates opportunities for international attention, events, investments, and become winning places. The aim is often to orchestrate the totality of perceptions, experiences, and feelings that people hold about that city to ensure that it is as distinctive, compelling, and memorable as possible. In recent...
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Citation
Yuen,Kwai Peng Belinda.
City brand (English). Directions in urban development Washington DC ; World Bank. http://documents.worldbank.org/curated/en/312381468171248676