Documents & Reports

Business linkages : enabling access to markets at the base of the pyramid (English)

Abstract

Ever since the early thought leaders began to speak and write about doing business with the poor, they have looked to India as a source of innovation and experimentation in products, services, and business models intended to reach new markets at the Base...  See More +

Details

  • Jenkins, Beth; Ishikawa, Eriko;
  • 2009/03/05
  • Publication;
  • 62264
  • 1
  • 1
  • India
  • South Asia
  • 2011/06/06
  • Disclosed
  • Business linkages : enabling access to markets at the base of the pyramid
See More +

Downloads

Complete Report in English

Official version of document (may contain signatures, etc)

*The text version is uncorrected OCR text and is included solely to benefit users with slow connectivity.

Citation