Documents & Reports

Banco BHD Leon uses women-centered design to grow its market in the Dominican Republic (English)

Abstract

Marketing to women isn’t just about promoting goods and services to them. It requires an understanding of women’s needs, as well as preferences, across various market segments. Working with International Finance Corporation (IFC), Banco BHD Leon (BHDL... See More +

Details

  • Murti, Bhattiprolu Balachandra;
  • 2017/01/01 01:20:04
  • Working Paper
  • 121530
  • 1
  • 1
  • Dominican Republic
  • Latin America & Caribbean
  • 2017/11/24 01:20:05
  • Disclosed
  • Banco BHD Leon uses women-centered design to grow its market in the Dominican Republic
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