What Prevents More Small Firms from Using Professional Business Services ? An Information and Quality-Rating Experiment in Nigeria (English)

Why do more small firms in developing countries not use the market for professional business services like accounting, marketing, and human resource specialists? Two key reasons may be that firms lack information about the availability of these services, and that they struggle to distinguish the quality of good versus bad providers. A brand recognition exercise finds that most small firms are unaware of most providers in this market, and a survey...
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Anderson, Stephen J.; McKenzie, David J..

What Prevents More Small Firms from Using Professional Business Services ? An Information and Quality-Rating Experiment in Nigeria (English). Impact Evaluation series|Policy Research working paper|no. WPS 9614 Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/407751617722646649

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