Bringing about Complex Large Scale Change in a Simple Way Across India a movement is taking shape... changing how the country’s 1.3 billion citizens relate to food... If it’s not safe, it’s not food... If it’s not healthy, it’s not food... and If it’s not good for the planet, it’s not food It targets everyone and makes them a part of the movement... irrespective of age, “A small group of determined gender, socio-economic status, geography or rural-urban habitations and like-minded people can change the course of history.“ -Mahatma Gandhi “A holistic approach is being adopted for Eat Right India. FSSAI, on one hand is enabling compliance with regulations, and on the other empowering consumers through its initiatives.“ – Dr. Harsh Vardhan, Hon’ble Union Health Minister 3 Simple Themes ...to advance public health, improve quality of life and sustain the environment Safe Healthy Sustainable Addresses Demand and Supply: Empowers Consumers, Enables Industry Demand Supply Empowering consumers in their daily lives, individually Enabling industry – not just small, medium and large and at campuses - such as offices, schools, universities and enterprises but also India’s vast informal sector - street institutes - where they regularly spend considerable time vendors, fruit and vegetable markets, vendors at railway and consume food stations through a ‘hub’ approach 5 Key Levers to Maximise Efficiency and Achieve Scale Partnerships Partnering with government programs across sectors and multiple stakeholders such as NetProFaN, a network of six professional bodies with members across the country Engage Excite Enable Adopting approaches such as 3E - Engage, Excite and Enable to bring about change Creating a private ecosystem for testing, training, audit and Private Ecosystem licensing that is rapidly developing across the country Leveraging technology to reach a wide audience and make the movement’s Technology message and content appealing and easily accessible Mass Mobilisation Connecting to consumers through every possible community event and opportunity, engaging celebrities as champions, for example Swasth Bharat Yatra, Eat Right melas Eat Right India has key elements of effective and globally recognized models for large scale change… An emergent process of mobilising a large collection of individuals, groups and organizations toward a vision of a fundamentally new future state, by means of high-leverage key themes, a shift in power and a more distributed leadership, comprehensive and active engagement of stakeholders and mutually reinforcing changes in multiple systems and processes – NHS, England (https://www.england.nhs.uk/publication/leading-large-scale-change/) 1. Fundamentally new future state – Transforming 4. Comprehensive and active engagement of India’s food ecosystem to ensure safe, healthy and stakeholders – Multiple stakeholders are actively sustainable food for the country’s 1.3 billion people engaged in the wide range of Eat Right activities, e.g., institutions, celebrities, chefs, professionals, 2. High-leverage key themes – Eat Safe, Eat Healthy private sector and Eat Sustainable are three simple themes communicated repeatedly through every activity 5. Mutually reinforcing changes in multiple systems and initiative and processes – Leverages national programs (e.g., Swachh Bharat Mission, Ayushman Bharat and 3. Distributed leadership and shift in power – Poshan Abhiyan) and has forged new networks, Collaboration with and leadership roles across alliances and initiatives government departments, sectors, programs, states, industry and a range of partners Gearing up to scale up across India, a knowledge hub is being created at FSSAI to ensure a robust mechanism for emergent planning and design. The knowledge hub envisions building a culture and process of active learning, monitoring and adapting as Eat Right India moves forward. “The overall vision for Eat Right India was there, initiatives developed organically and continue to do so. Whenever there was an opportunity, an interesting idea... we seized it. Plan quickly, test, refine and then scale up without waiting for the perfect plan has been our approach.“ – Pawan Agarwal, CEO, FSSAI “The scope and depth of Eat Right India is immense. The architecture, approach and activities have been clearly defined. Going forward, our leaders in every State and at every level are already beginning to drive Eat Right India to the last mile, with energy and passion.“ – Rita Teaotia, Chairperson, FSSAI Innovations and Initiatives Network of Professionals Regulatory: in Food and Nutrition Blissful Hygienic Offering to Swasth Bharat Yatra (SBY) is a (NetProFaN), a large network God (BHOG) helps build the To build a safe food environment an example of mass mobilization. of six professional bodies is capacity of food handlers at in the country, FSSAI is setting Inspired by Mahatma Gandhi’s supporting Eat Right India to places of worship to adopt and up robust standards, developing Dandi March, it stands out as one reach citizens, higher education maintain food safety and hygiene codes of practices, credible food- of the world’s biggest cyclathon, institutions and professionals. in prasad (devotional offering) testing and surveillance systems, spanning 100 days with 21,000 These groups are not specifically and food preparation for a large and strengthening compliance, volunteer cyclists, who covered targeted by current public health number of devotees. enforcement and emergency 20,000 kms across India. and nutrition programs. response systems. As part of its 360-degree Collaboration: approach, Eat Right India has combined regulatory efforts with a range of initiatives and Food Innovators Network approaches to empower, build (FINE) helps start-ups to Clean Street Food Hub helps capacity and collaborate with all transform the country’s food raise the quality, hygiene and stakeholders. Some examples are: Repurpose Used Cooking safety and nutrition landscape safety of street food. Vendors Oil (RUCO), is an initiative through innovative solutions are trained and certified to that enables the collection and in four key areas -food testing, meet basic hygiene and sanitary conversion of used cooking oil availability of healthy foods, requirements so that consumers Empowerment: (UCO) to biodiesel, thus helping educating India, food can have a safe and better local- reducing unsafe consumption labelling and recovery of eating experience by customers and creating surplus food. sustainable fuel. Partnerships with the Ministry of Petroleum and Natural Gas, oil companies Capacity Building: and start-ups are making Eat Right Schools, is a nation- this possible. Eat Right Campus helps to wide campaign to catch kids empower and enable campuses young and inculcate in them to serve safe, healthy and the habit of eating safe and sustainable food for residents healthy food. A Resource Book and visitors. At the same time, (the Yellow Book) for schools, encourages consumers to make developed by FSSAI along with Eat Right Toolkit and e-courses healthy and safe food choices. a Teachers Training Manual, help provide interactive training Campuses include workplaces, Save Food, Share Food, children learn in a fun, interactive modules on safe and healthy universities, jails, hospitals and Share Joy helps to ensure safe way, through curricular and extra- diets to frontline health workers tea estates. collection and distribution of curricular activities. Eat Right such as Anganwadi (AWW) surplus food by reducing and mascots, “Master and Miss Sehat” and ASHA workers and at curbing food waste and diverting (health) are used to generate government-run health and it to feed the hungry. It connects further enthusiasm and interest. wellness centres. These help to food business operators, surplus engage and educate people food distribution organisations about safe and healthy diets in and those in need of food. Food Safety Training and a simple and effective manner. Certificaton (FoSTaC) trains food business operators to increase compliance with hygiene and sanitary practices in food handling. This private sector-led ecosystem has already trained and certified over 155, 000 food safety supervisors.