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Transforming markets, increasing access : early lessons on base-of-the-pyramid market development in sanitation (English)

Abstract

The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across sub-Saharan...  See More +

Details

  • Pedi, Danielle; Davies, Will;
  • 2013/10/01
  • Brief;
  • 84348
  • 1
  • 1
  • Africa
  • Africa
  • 2014/01/29
  • Disclosed
  • Transforming markets, increasing access : early lessons on base-of-the-pyramid market development in sanitation
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