Documents & Reports

Social marketing strategies to fight corruption (English)

Abstract

It is widely accepted that one of the most critical elements of a country's anti-corruption program is the involvement of civil society but there is less agreement on how such involvement can be encouraged. Social marketing can make an important contribution... See More +

Details

  • Kindra, G.S.; Stapenhurst, Rick; Kindra, G.S.*Stapenhurst, Rick;
  • 1998/01/01
  • WBI Working Paper
  • 19688
  • 1
  • 1
  • World
  • The World Region
  • 2010/07/01
  • Social marketing strategies to fight corruption
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