Documents & Reports

Going cashless at the point of sale : hits and misses in developed countries : Nouveaux moyens de paiement - succes et echecs du tout electronique dans les pays developpes (French)

Abstract

There may be factors specific to Asia at play in explaining the more positive experience in Asia customers' fascination with new technology, the importance of conveying innovation in the branding strategy of mobile operators, the low penetration of credit...  See More +

Document also available in : English, Russian, Chinese, Arabic

Details

  • Mas, Ignacio; Rotman, Sarah;
  • 2008/12/01
  • Brief;
  • 47275
  • 1
  • 1
  • World
  • The World Region
  • 2013/11/29
  • Disclosed
  • Nouveaux moyens de paiement - succes et echecs du tout electronique dans les pays developpes
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