Shared prosperity through inclusive business : how successful companies reach the base of the pyramid (Chinese)

Companies in emerging markets do business with people who live at the Base of the Economic Pyramid (BOP) at various points along the value chain for strategic reasons. IFC has invested in hundreds of such companies, which the authors call Inclusive Businesses...  See More + Companies in emerging markets do business with people who live at the Base of the Economic Pyramid (BOP) at various points along the value chain for strategic reasons. IFC has invested in hundreds of such companies, which the authors call Inclusive Businesses. These companies have achieved commercial sustainability and growth while benefiting the poor. On the supply side, companies might look to supplement and diversify their supply bases to meet volume targets and reduce risk, or position themselves for long-term cost savings. On the demand side, companies are aware that the BOP comprises over 4.5 billion people with a combined spending power of 5 trillion US dollars. Companies, therefore, look for innovative solutions to bring these people into their customer bases, gain market share, and increase revenues and profitability. Inclusive businesses provide BOP suppliers with reliable markets that may not have existed previously. Inclusive businesses offer their BOP customers better access to the goods and services they need at a better value for their money. This report will add to the existing knowledge base on inclusive business, to which many different stakeholders have contributed over the years. This report has two sections that reflect the two principal ways companies reach the BOP — as suppliers and as customers — although companies may also engage BOP distributors and retailers in the process. The solutions presented are not sector-specific and can be tailored and used across industries. The businesses in emerging markets will find these solutions relevant to the challenges they face.  See Less -

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