SOAP BOX                            Measuring the                               42974

  The PPP Handwashing                          program's health impact
                                                The global steering committee is very
     Initiative Newsletter                      active in producing cross-country
                                                knowledge exchanges and developing

             November 2002                      procedures for conducting M&E and
                                                research. All the partners met in
                                                Washington in November to set up a
Handwashing gets                                system for measuring the health outcomes
                                                and the performance of the interventions
mileage in Jo'burg                              in the field. The Monitoring and Evaluation
On September 2, 2002, at the World              protocol will be piloted in Ghana.
Sustainable Development Summit in
Johannesburg, South Africa, a public
session and high level advocacy campaign       ... and improving
showcased the handwashing initiative.          consumer research from
One of the main outcomes was that
handwashing was firmly placed on the           previous experience
global health and hygiene agenda. The           The team also refined the design of a
cause has gained a wide level of                global "formative research" framework.
acceptance because of its relation to many
of the Millennium Development Goals,            Terms of Reference based on the results

linking water and sanitation to health          and lessons from Central America, Ghana

outcomes and its focus on forming               and Kerala, have been written (available

partnerships for development.                   on this site). Each new country will
                                                conduct the research in order to identify
                                                target populations, risk behaviors,
The Handwashing                                 motivations for hygiene practices, and

Initiative in Ghana and                         channels of communications. The results
                                                will be used to design strategic
Kerala                                          communications plans.

The handwashing campaign is being
designed and will be launched in Ghana
in May 2003. The Kerala pilot pro gram is      Communications and
awaiting formal approval by the state          advocacy
government.
                                                The London School of Hygiene and
                                                Tropical Medicine will represent the
New countries to start                          PPPHWI at the WSSCC-led WASH
                                                session, at 3rd World Water Forum to be
handwash campaigns                              held in Kyoto, March 2003. We are

Officials from ministries of health,            producing a 5 min video on the

government agencies and private                 Handwashing Initiative that will be

companies are initiating similar projects.      displayed at this event.

Officials from ministries of health,
government agencies and private                 A new brochure and a report on the

companies are initiating similar projects in    'lessons learnt' (Health in your hands-

new countries. Consumer studies will soon       Lessons from Building Public-Private

be underway in Peru, Senegal and Nepal,         Partnerships for Washing Hands with

while exploratory work is being undertaken      Soap, 2nd edition July 2002) are now

in China and India. In each country, a          available on this website.

distinctive partnership model is evolving.
For example, UNICEF is taking the lead in       Our new website is intended to be an

Nepal, the Ministry of Health, in Senegal       independent resource center to share,

and Peru. USAID and other bilateral             mobilize and archive resources.

donors are providing funding for the initial
research and for recruiting the lead            In May 2003, we will organize a global

consultant. All of this leading to the design   experience-sharing meeting with all the

of multi-year, large scale communications       partners to assess progress and develop a

campaigns that are funded and                   detailed work plan and milestones for the

implemented by a combination of public          second phase of the initiative.

and private sector resources.