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Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education in mainstream media : brief summary (English)

This brief summarizes the results of a gender impact evaluation study, entitled Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education in mainstream media, conducted between February 2012 and March 2012 in South Africa. ... See More +

Brief 81363 AUG 14, 2013

Berg,Gunhild; Zia,Bilal Husnain Disclosed

Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education through mainstream media : extended summary (English)

Financial education is important, yet there is a considerable knowledge gap in how best to deliver it. The literature on careful evaluations of financial literacy is small but growing, and has moved away from classroom based interventions to more innovative delivery mechanisms such as videos and DVDs. ... See More +

Brief 78242 APR 01, 2013

Berg,Gunhild; Zia,Bilal Husnain Disclosed

Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education in mainstream media (English)

This paper exploits the emotional connections and viewer attentiveness of mainstream media to evaluate the economic impact of financial education messages on debt management delivered through a popular television soap opera in South Africa. ... See More +

Policy Research Working Paper WPS6407 APR 01, 2013

Berg,Gunhild; Zia,Bilal Husnain Disclosed