This paper reports the main objectives of the consultancy project: undertake a brief analysis of the Macedonian shoe sector based on a field research with company visits; provide direct hands-on recommendation to Southeast Europe enterprise development (SEED) and the companies; analysis of the existing SEED industry approach, concepts of companies, as well as SEED activities; develop recommendations for SEED; and conclude a number of initial contracts with potential buyers. ... See More + The major problem of the Macedonian shoe industry is the weakness in marketing. The paper lists the following recommendations: selection of a number of really interested and capable companies to support them in marketing and promotion; hold seminar as mentioned and supply individual assistance for market concept, product development (limited) and start-up; development of individual company market approach based on strengths and weaknesses and willingness to co-operate with SEED; undertake a brief market survey on other regional markets; select two/three groups of each 3-4 company to organize different promotion tours according to market approach; organize incoming buyer mission for CTM contracts from Italy and Germany to link companies to added-value contractors; visit trade fairs in Bologna and Düsseldorf for market research and contacts, press work to improve image of Macedonia and knowledge about shoe industry capability and potential for exports into Central- and South-EU during 2004.  See Less -

Document Type: Working Paper Report No.: 37509 Document Date: JAN 30, 2004

Document also available in: Macedonian Disclosure Status: Disclosed

Intra-urban location of manufacturing employment in Colombia (English)

Document Type: Working Paper (Numbered Series) Report No.: URR7910 Document Date: AUG 31, 1979

Author: K. Lee Disclosure Status: Eligible for Disclosure