SAVING MOTHERS’                                                                   ARE YOU MARRIED?
                                                                                  DO YOU LIVE WITH
                                                                                                                                                      I DELIVERED YOU AND
                                                                                                                                                       YOUR SIBLINGS WITH
                                                                                                                                                          OUR MATRON

AND BABIES’ LIVES                                                                  YOUR HUSBAND?



Identifying behavioral bottlenecks                                                                                                 Seeking
                                                                                                                                   delivery options
to institutional care in Haiti
                                                                         Receiving
                                                                         antenatal care

                                                                                   STEREOTYPE THREAT                                           STATUS QUO BIAS

                    HAVE YOU BEEN
                   TO THE HOSPITAL?   WHY? I DON'T                                     IT IS SAFER TO GO
                                      FEEL ANY PAIN.                                 SEE THE DOCTOR, LET’S
                                                                                      GO TO THE HOSPITAL     BABY IS COMING!
                                                                                                                                                                 Healthy
                                                   THE HOSPITAL IS FAR                                        LET’S GO HOME!                                     mother and child
                                                 AND I NEVER KNOW HOW
                                                    MUCH IT WILL COST


  Seeking
  antenatal care

    OPTIMISM BIAS - UNCERTAINTY AVERSION
                                                                                                                     Reaching
                                                                                                                     health institutions

                                                                                          TRANSPORT, SAFETY, AND TIME CONSTRAINTS


                                                                                                                      AAHHHH!!!




                                       HOSPITAL IS TOO FAR, I
                                      COULD FALL OFF THE BIKE,
Over 33% of Haitian                   AND THEY CAN'T BE ALONE                                                                                           Receiving
women do not                                                                                                                                            institutional care

complete the four                                                                                                    DISCOMFORT WITH MODEL OF CARE
recommended ANC
visits while over
60% deliver at home
                                                                                 Reaching
with assistance of a                                                             antenatal care
matron, a traditional
                                         TRANSPORT, SAFETY, AND TIME CONSTRAINTS                                                                          MANY BARRIERS CAN BE OVERCOME
birth attendant,                                                                                                                                            USING A BEHAVIORAL APPROACH
contributing to high
levels of preventable
maternal and
neo-natal deaths.