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Shared prosperity through inclusive business : how successful companies reach the base of the pyramid (Chinês)

Resumo

Companies in emerging markets do business with people who live at the Base of the Economic Pyramid (BOP) at various points along the value chain for strategic reasons. IFC has invested in hundreds of such companies, which the authors call Inclusive Businesses...  Exibir mais +

Documento tamb�m dispon�vel em : Japonês, Português, Inglês

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  • 2014/11/01 03:42:03
  • Documento de trabalho;
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  • Shared prosperity through inclusive business : how successful companies reach the base of the pyramid
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