Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education through mainstream media : extended summary (English)

Financial education is important, yet there is a considerable knowledge gap in how best to deliver it. The literature on careful evaluations of financial literacy is small but growing, and has moved away from classroom based interventions to more innovative delivery mechanisms such as videos and DVDs. Yet, the scope and reach of even the best produced DVDs is limited on the supply side, and attracting viewership can be significantly challenging on...

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Author

Berg,Gunhild;

Zia,Bilal Husnain;
Document Date
2013/04/01
Document Type
Brief
Report Number
78242
Volume No
1
Total Volume(s)
1
Country
World, South Africa,
Region
Other, Eastern and Southern Africa,
Disclosure Date
2013/06/06
Disclosure Status
Disclosed
Doc Name
extended summary
Keywords
focus group

Language

English

Rel. Proj ID

ZA-Evaluating the use of Entertainment Education to Improve Financial Capability in South Africa. -- P126353

Major Sector

FY17 - Financial Sector

Theme

FY17 - Social Protection,FY17 - Social Safety Nets,FY17 - Financial Stability,FY17 - Financial Sector oversight and policy/banking regulation & restructuring

Sector

FY17 - Other Non-bank Financial Institutions

TF No/Name

TF099479-Evaluating the Use of Entertainment Education to Improve Financial Capa

Topics

Education,Financial Literacy,Health,

Historic Topics

Agriculture, Culture and Development, Education,

Historic SubTopics

Educational Sciences, Financial Literacy, Health Care Services Industry,

Unit Owning

DECRG: Finance & Priv Sec Devt (DECFP); Fin, Comp & Innov - GP (GFCDR)

Version Type

Final

Series Name

Finance & PSD impact evaluation note|no. 23;

Product Line

Impact Evaluation

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Citation

Berg,Gunhild; Zia,Bilal Husnain.

Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education through mainstream media : extended summary (English). Finance & PSD impact evaluation note|no. 23 Washington DC ; World Bank. http://documents.worldbank.org/curated/en/626311468154770067

Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education through mainstream media : extended summary (English)

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