Results from mobile money initiatives demonstrate that although initial market research is very important, it often gets things wrong. Therefore, it is very important
to continue to conduct on-going research. Market research should continue about every 6 months - particularly in the early period after rollout to further validate assumptions and hypothesis. Ongoing research will be used to determine if customers are actually using the product the way...
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2024/08/26
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Brief
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193264
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1
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2024/08/26
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Disclosed
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Market Research: Conducting Surveys and Focus Groups
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Citation
World Bank.
Market Research: Conducting Surveys and Focus Groups (English). Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/099143508262486403