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Heuristics on Call : The Impact of Mobile-Phone-Based Business-Management Advice (English)

There is growing evidence that business training for micro-entrepreneurs can be effective. However, in-person training can be expensive and imposes costs on the target beneficiaries. This paper presents the results of a two-site randomized evaluation of a light-touch, mobile-phone-based business-training service for microentrepreneurs in India and the Philippines. The results show that the training had a statistically significant impact on the adoption...
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Heuristics on Call : The Impact of Mobile-Phone-Based Business-Management Advice (English). Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/099149308012421075

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