Does Free Sound Too Cheap ? The Adverse Effect of a Randomized Text Message Campaign on Program Take-up (English)

This study conducted a randomized experiment to improve participation in a youth employment program in Côte d'Ivoire by testing text message outreach methods. Sending text messages highlighting that the program was free only to eligible youth had no impact, but messages sent to both youth and trusted contacts led to reduced enrollment. This negative effect was smaller for women, and null when their contact was also female. Qualitative findings suggest...

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Author

Annan,Jeannie;

Mousson Estelle Jamel Koussoube;

Josephine Tassy;

Lea Marie Rouanet;

Clara Delavallade;

Evans,David;
Document Date
2025/02/11
Document Type
Policy Research Working Paper
Report Number
WPS11063
Volume No
1
Country
Cote d'Ivoire,
Region
Western and Central Africa,
Disclosure Date
2025/02/11
Disclosure Status
Disclosed
Doc Name
Does Free Sound Too Cheap ? The Adverse Effect of a Randomized Text Message Campaign on Program Take-up

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Citation

Annan,Jeannie; Mousson Estelle Jamel Koussoube; Josephine Tassy; Lea Marie Rouanet; Clara Delavallade; Evans,David.

Does Free Sound Too Cheap ? The Adverse Effect of a Randomized Text Message Campaign on Program Take-up (English). Policy Research Working Paper;People;Impact Evaluation Series Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/099433002112528061

Does Free Sound Too Cheap ? The Adverse Effect of a Randomized Text Message Campaign on Program Take-up (English)

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