The rapid digital transformation underway in Africa has the potential to have an equally transformative impact on women entrepreneurs. Although Africa boasts a higher incidence of women entrepreneurs compared to men, women-owned (WO) businesses across the continent tend to be smaller, have lower average sales, and have fewer employees. The exponential growth of e-commerce in Africa presents an opportunity to close gender gaps by opening more markets...
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Citation
Roscoe,Alexa; Ntim,Charlotte Benedicta.
Women and E-commerce in Africa (English). Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/099529308052232798