Small Businesses and Digital Financial Services – Predictive Modelling and Segmentation for Market Sizing and Product Design (English)

Micro, Small, and Medium-Sized Enterprises are the backbone of vibrant and dynamic economies. But they are sometimes hard for financial institutions to identify because of the methods they use to conduct their transactions. As a result, many MSMEs do not get access to financing and financial products that are designed specifically to support businesses. Identifying these MSMEs and addressing their needs can be very advantageous for digital financial...

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Author

Buri,Sinja;

Van Der Westhuizen,Morne;

Heitmann,Soren;
Document Date
2019/04/01
Document Type
Working Paper
Report Number
137301
Volume No
1
Total Volume(s)
1
Country
Africa,
Region
Africa,
Disclosure Date
2019/05/31
Disclosure Status
Disclosed
Doc Name
Small Businesses and Digital Financial Services – Predictive Modelling and Segmentation for Market Sizing and Product Design
Keywords
mobile money

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Citation

Buri,Sinja; Van Der Westhuizen,Morne; Heitmann,Soren.

Small Businesses and Digital Financial Services – Predictive Modelling and Segmentation for Market Sizing and Product Design (English). Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/122941559340048008

Small Businesses and Digital Financial Services – Predictive Modelling and Segmentation for Market Sizing and Product Design (English)

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