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Mobile at the base of the pyramid : Ghana, Mozambique, Nigeria, Zambia - summary report (English)

This report assesses existing mobile application (app) business models targeted at, or suitable for, people living at the base of the pyramid (BoP). The report addresses specific pain points for app developers and provides practical, actionable advice. Its recommendations are specific to each of the four countries: Ghana, Mozambique, Nigeria, and Zambia. While assessing the app markets in the four countries, it became clear that there is a wide range of business models. Each business model is unique to the sector and to the business problem the app is attempting to address. This report focuses on three areas common to all business models to provide maximum value for app developers. This report also presents a brief assessment of app incubators or hubs. These incubators play a significant role in supporting and advocating apps. However, this role is often only partially realized and this report makes recommendations to address this.

Details

  • Author

    Esselaar, Steve, Stork, Christoph

  • Document Date

    2014/01/01

  • Document Type

    Working Paper

  • Report Number

    93041

  • Volume No

    1

  • Total Volume(s)

    1

  • Country

    Africa,

  • Region

    Africa,

  • Disclosure Date

    2014/12/09

  • Disclosure Status

    Disclosed

  • Doc Name

    Mobile at the base of the pyramid : Ghana, Mozambique, Nigeria, Zambia - summary report

  • Keywords

    mobile money;Base of the Pyramid;information and communication technology;access to bank account;short period of time;payment facility;business model;average exchange rate;application programming interface;lack of liquidity;privileges and immunity;access to capital;exchange of data;value added tax;country case study;voice over ip;return on investment;mobile application;mozambican metical;ghanaian cedi;content provider;distribution channel;transaction fee;mobile network;payment option;mobile service;regulatory obstacles;distribution network;Mobile Apps;market size;payment method;average age;living expense;social network;mobile subscribers;maximum amount;household survey;payment mechanism;web service;household income;Exchange Rates;entrepreneurship training;transfer amount;educational institution;software application;social premium;business school;student resource;membership fee;software developer;global standard;global marketplace;international investor;software entrepreneurs;viable business;viral marketing;sustainable developer;payment term;online survey;random selection;early adopter;minimum age;conference room;industry player;social networking;social access;price trend;usage base;consumer market;mobile computing;social entrepreneur;technology company;course content;software industry;software industrial;physical work;software package;merchant payment;micro payment;commercial intelligence;market growth;money laundering;wild animal;innovation program;transfer fee;commercial purpose;mobile communication;e-commerce site;global technology;global system;voice service;cellular network;individual access;household size;money provider;special training;bill payment;business payment;regulatory rule;capital financing;local presence;attractive market;dramatic change;penetration rate;lead partner;market barrier;electronic transfer;network operator;minimum charge;collect revenue;alternative currency;free service;

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Citation

Esselaar, Steve Stork, Christoph

Mobile at the base of the pyramid : Ghana, Mozambique, Nigeria, Zambia - summary report (English). Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/149101468194060622/Mobile-at-the-base-of-the-pyramid-Ghana-Mozambique-Nigeria-Zambia-summary-report