HIV spreads in an environment of ignorance and misinformation. Stigma and discrimination make it much harder to reach people at risk of HIV, which undermines effective prevention, treatment and care efforts. Mass media are an obvious channel for providing essential information about how HIV spreads, high-risk behaviors, HIV testing and treatment. In India, where the World Bank has long supported the national response to HIV, the media is diverse and...
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Enabling journalists in India to report responsibly on HIV and other health and social issues : a WBI project case study (English). HIV/AIDS - getting results Washington, DC: World Bank. http://documents.worldbank.org/curated/en/254081468163477363