The success of World Bank projects depends in part on how people and institutions behave. Understanding what motivates particular behaviors, which behaviors are most conducive to project success, and how behaviors can be influenced is often crucial for achieving effective and sustainable development outcomes.Behavioral science provides development professionals with tools to better understand behavior. It provides insights and design principles that...
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How to Change Behavior : A Menu of Practical Options (English). Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/294081586894672123