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How to Change Behavior : A Menu of Practical Options (English)

The success of World Bank projects depends in part on how people and institutions behave. Understanding what motivates particular behaviors, which behaviors are most conducive to project success, and how behaviors can be influenced is often crucial for achieving effective and sustainable development outcomes.Behavioral science provides development professionals with tools to better understand behavior. It provides insights and design principles that can be incorporated into existing programs, often at low cost, to increase program reach, effectiveness, and sustainability (Datta and Mullainathan 2014). This can include sending text reminders, changing defaults, simplifying messaging, and using social networks.bThe paper was part of an IEG Learning Engagement with eMBeD as the operational cosponsor. The aim of the Learning Engagement was to build on evidence from IEG, the Poverty & Equity Global Practice (POV), Development Economics (DEC), other parts of the World Bank, and external sources to present a menu of practical options that World Bank Task Teams can use to change key behaviors of stakeholders in projects in the education, health, and social protection sectors.


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    How to Change Behavior : A Menu of Practical Options

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    maternal and child health services; availability of family planning services; behavioral bottlenecks; Voluntary Counselling and Testing; infant and young child; higher level of education; start primary school; Community-Based Conditional Cash Transfer; low returns to education; energy need; financial incentive; Teachers; return to education; in school; social network; behavior change; behavior change activities; fruit and vegetable; Early Childhood Development; quality of care; use of toilet; cash transfer program; labor market opportunities; job search process; cognitive behavioral therapy; Early childhood education; young people; Social Protection; social recognition; Health Workers; elimination of fee; lack of knowledge; distance to school; attendance in school; mother and child; peer review process; behavior change interventions; intensive care units; preventive health services; public awareness campaign; secondary school student; reduced energy consumption; loaf of bread; use of soap; use of contraception; mental model; provision of information; lack of awareness; ministries of health; participation in school; savings and investment; primary school dropout; primary education program; primary school enrollment; early childhood program; infant health services; early childhood learning; aspirations of student; information and communication; severity of disease; parent and children; smallholder poultry farmer; people with disability; investments in infrastructure; hands with soap; thought process; Oral rehydration therapies; start school; lower secondary education; low school attendance; labor market condition; family planning counseling; higher test score; effective learning environment; quality of health; performance in mathematics; primary school age; reality tv show; access to contraceptive; complete primary school; children with diarrhea; transmission of disease; asymmetry of information; lack of sanitation; criminal justice system; theory of change; billion people; neoclassical economic theory; university entrance exam; parent support program; missing in action; international labor organization; achieving learning outcome; department of economics; public health insurance; social protection sector; social program; intrinsic motivation; healthcare professional; role models; Smoking Cessation; supply side; flu vaccine; national library; behavioral intervention; youth unemployment; good sanitation; open defecation; standard economic; parental engagement; treatment group; radio program; preventive service; Teacher Attendance; gender stereotyping; small fee; gender bias; behavioral biases; health products; social comparison; cognitive skill; hyperbolic discounting; student aspiration; weight loss; school fee; standard deviation; teacher absenteeism; financial reward; community reading; social context; skill building; old student; transport subsidy; old man; rural area; social factor; preventive behaviors; loss aversion; diagnostic work; enrollment rate; demand shift; field experiment; behavioral mapping; monetary incentive; cognitive development; motor skill; student learning; student absence; short stories; community health; targeted population; job opportunity; pregnant woman; sexual partner; gross enrollment; job opportunities; maternal depression; life skill; female participation; bargaining power; health behavior; low volume; female candidate; new skill; immunization rate; middle school; free chlorine; healthcare provider; positive outcome; flu season; Flu shot; behavioral science; metal plates; water source; skin cancer; physical activity; school culture; school completion; children's education; latrine access; latrine promotion; community mobilization; academic performance; chronic absenteeism; rural villagers; toilet use; educational aspiration; Continuing Education; traditional teaching; improved hygiene; student motivation; ebola virus; blue powder; clean hand; prevention techniques; psychosocial factors



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How to Change Behavior : A Menu of Practical Options (English). Washington, D.C. : World Bank Group.