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Nigeria - Priming Brief (English)

An experiment study in Nigeria showed that psychological tools, like priming, can have powerful impacts on survey respondents. In this context, the author decided to test how priming, a tool in the field of psychology in which memories or responses are influenced by a reminder, picture, or other stimulus could impact measurements.In this brief, we focus on two measures: 1. an indicator of chronic depression developed froma version of the Center for Epidemiological Studies Depression scale (CESD) a widely used, validated,and reliable population-based measure, and 2. an indicator of discounting and patience related to immediate versus late rewards developed from a set of time preference questions. To measure priming, respondents were randomly assigned to a treatment or control group. In the priming treatment, respondents answered questions about conflicts, shocks, and deaths (which we will group intoone term, “adverse events”) affecting their household in the past two to six years before answering the module on behaviors, preferences, and depression, while in the control group, they answered these questions on adverse events after.

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Nigeria - Priming Brief (English). eMBeD Brief Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/336681516878970950/Nigeria-Priming-Brief