Recourse in digital financial services : opportunities for innovation (English)

This actual case highlights the importance of an efficient customer recourse system. Recourse systems can help consumers overcome the challenges related to product adoption and continued use by helping resolve initial problems or challenges quickly, which can build trust in providers and their products, and increase uptake and customer retention. Effective recourse, and the key principles of awareness, access, timeliness, and fairness associated with...

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Author

Mazer, Rafe;

Garg,Nitin;
Document Date
2015/12/01
Report Number
106036
Volume No
1
Total Volume(s)
1
Country
World,
Region
Other,
Disclosure Date
2016/06/02
Disclosure Status
Disclosed
Doc Name
Recourse in digital financial services : opportunities for innovation
Keywords
Base of the Pyramid

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Citation

Mazer, Rafe; Garg,Nitin.

Recourse in digital financial services : opportunities for innovation (English). CGAP brief Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/364971468197630787

Recourse in digital financial services : opportunities for innovation (English)

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