The next 4 billion : characterizing BoP markets (English)

This study uses empirical measures to describe the behavior of low-income populations as consumers and producers. In aggregate, their purchasing power suggests significant market opportunities. By quantifying this market and describing its characteristics, the author hopes to stimulate business development and investment that can better meet the needs of these populations, as well as increase their productivity and incomes and empower their entry...

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Author

Hammond, Allen L.;

Kramer, William J;

Katz,Robert M.;

Tran, Julia T.;

Walker, Courtland;
Document Date
2008/07/01
Document Type
Brief
Report Number
44962
Volume No
1
Total Volume(s)
1
Country
World,
Region
Other,
Disclosure Date
2008/08/11
Disclosure Status
Disclosed
Doc Name
The next 4 billion : characterizing BoP markets
Keywords
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Citation

Hammond, Allen L.; Kramer, William J; Katz,Robert M.; Tran, Julia T.; Walker, Courtland.

The next 4 billion : characterizing BoP markets (English). Africa Region findings ; no. 292. Poverty reduction Washington, DC: World Bank. http://documents.worldbank.org/curated/en/409641468339558031

The next 4 billion : characterizing BoP markets (English)

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