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Communicating the impact of communication for development : recent trends in empirical research (English)

The UN Millennium Development Goals call for not only greater financial commitment in international assistance programs but also innovative strategies to tackle the serious economic, health, education, and other basic human rights problems in the developing world. This paper is organized as follows: Chapter 2 is an overview of key theoretical models of development communication. Chapter 3 describes the characteristic patterns of recent empirical studies in development communication in terms of theoretical models and types of communication strategies. Chapter 4 presents some outstanding evidence of the impacts of communication on development initiatives. Chapter 5 discusses weak spots in the evidence. The concluding chapter will make suggestions for further research by drawing attention to the theoretical, methodological and empirical gaps in the existing academic research in development communication.


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    Inogaki, Nobuya

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    The World Region,

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    Communicating the impact of communication for development : recent trends in empirical research

  • Keywords

    interpersonal communication;mass media;education marketing;modernization paradigm;number of television sets;participatory approach;diffusion of innovation;academic journal;communication strategy;social marketing;diffusion theory;communication process;family planning practice;flow of information;third world countries;empirical study;panel of expert;health service provider;channels of communication;case study materials;international development strategy;social learning theory;basic human right;social marketing campaign;human rights problem;sustainable forest management;local community association;land and water;social responsibility agreement;structure of communication;social marketing technique;channels of distribution;Natural Resource Management;social marketing program;ict for development;family and friends;health care service;radio and television;international aid agencies;role of development;theoretical model;indigenous knowledge;empirical research;modernization theory;communication technique;intervention strategy;behavior change;information transmission;social movement;social network;social interaction;community events;development study;peer education;local knowledge;radio broadcast;political behavior;academic research;formative research;Reproductive Health;vertical transmission;



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Inogaki, Nobuya

Communicating the impact of communication for development : recent trends in empirical research (English). World Bank Working Paper ; no. 120 Washington, D.C. : World Bank Group.