Transforming markets, increasing access : early lessons on base-of-the-pyramid market development in sanitation (English)

The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across sub-Saharan Africa, more than half of the population lives without access to minimum levels of improved sanitation. Beyond the reach of urban sewerage networks, most BOP families require self-funded, household-level...

DETAILS

Author

Pedi,Danielle Christina;

Davies, Will;
Document Date
2013/10/01
Document Type
Brief
Report Number
84348
Volume No
1
Total Volume(s)
1
Country
Africa,
Region
Africa,
Disclosure Date
2014/01/29
Disclosure Status
Disclosed
Doc Name
Transforming markets, increasing access : early lessons on base-of-the-pyramid market development in sanitation
Keywords
market transformation

DOWNLOADS

COMPLETE REPORT

Official version of document (may contain signatures, etc)

Official PDF
TXT*
Total Downloads** : 482
Download Stats
*The text version is uncorrected OCR text and is included solely to benefit users with slow connectivity.

Citation

Pedi,Danielle Christina; Davies, Will.

Transforming markets, increasing access : early lessons on base-of-the-pyramid market development in sanitation (English). IFC smart lessons brief Washington, DC : World Bank Group. http://documents.worldbank.org/curated/en/503281468009994551

Transforming markets, increasing access : early lessons on base-of-the-pyramid market development in sanitation (English)

DETAILS

DOWNLOADS

COMPLETE REPORT

Citation

SUBSCRIBE TO EMAIL ALERTS