From developing talent to reaching new markets, a growing body of evidence captures ways companies can benefit from investing in women as leaders, employees, entrepreneurs, customers and community partners. While different companies and sectors will take different approaches to the business case for gender-smart solutions, potential benefits fit into three overlapping categories: improved human capital, enhanced market demand, and an enabling operating...
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Executive briefing : the business case for gender-smart solutions in the private sector (English). Gender-smart business solutions Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/536951511505064333