Big data is a big topic. Rarely a day passes without news of innovative applications of the data all produce through frequent use of technology. It is also increasingly recognized that effective analysis of data can support efforts promoting development. The partnership for financial inclusion, a joint initiative of International Finance Corporation (IFC) and the Mastercard foundation to expand microfinance and advance digital financial services (DFS) in Sub-Saharan Africa, is working with private financial sector clients on how to employ big data to promote financial inclusion. The authors explore how a combination of big data analytics and socio-economic research can provide a powerful tool to increase adoption and usage of DFS. In this issue of field notes the authors share some of the findings from projects in Ghana, Uganda, and Zambia.
Details
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Author
Harten,Sven, Blumenstock,Joshua Evan, Khan,Muhammad Raza Ur Rehman, Kinzinger,Johannes Philipp
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Document Date
2016/02/01
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Document Type
Brief
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Report Number
128214
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Volume No
1
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Total Volume(s)
1
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Country
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Region
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Disclosure Date
2018/07/10
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Disclosure Status
Disclosed
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Doc Name
Find the gap : can big data help to increase digital financial services adoption?
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Keywords
partnership for financial inclusion; big data; mobile money; financial service; geographic size; knowledge and learning; primary school education; word of mouth; appeal to women; financial service provider; community of practice; living standard survey; private financial sector; research focus; phone call; mobile subscribers; multiple provider; social network; young people; International Phone Call; mobile network; microfinance institution; demographic profile; literacy level; random selection; high concentration; microfinance client; financial capital; telecom service; telecoms subscriber; market knowledge; telecoms service; internet data; telephone call; business partner; behavior pattern; socioeconomic research; early adopter; target market; market reach; potential users; telecoms business; irregular income; mobile usage; behavioral data; marketing strategies; communication strategy; primary cause; business model; mobile service; socio-economic survey; geographic location; demographic information; local regulation; digital service; geographical mobility; Advisory services; marketing effort; transaction service
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Citation
Harten,Sven Blumenstock,Joshua Evan Khan,Muhammad Raza Ur Rehman Kinzinger,Johannes Philipp
Find the gap : can big data help to increase digital financial services adoption (English). The partnership for financial inclusion field note,no. 4 Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/558111531291109288/Find-the-gap-can-big-data-help-to-increase-digital-financial-services-adoption