Elo7 Grows its E-Commerce Platform by Helping Women Become Digital Entrepreneurs (English)

Popularly referred to as Brazil’s answer to Etsy, the Elo7 online marketplace showcases a range of creative handmade goods from across Brazil, from custom paper bags to bejeweled baby shoes. The platform’s 80,000 sellers draw 23 million visits per month. Women comprise the majority of Elo7’s users, including 85 percent of customers and 80 percent of sellers, many of whom are selling online for the first time. Under Digital2Equal, Elo7 conducted a...

DETAILS

Document Date
2020/08/01
Document Type
Brief
Report Number
156850
Volume No
1
Total Volume(s)
1
Country
Brazil,
Region
Latin America and Caribbean,
Disclosure Date
2021/02/19
Disclosure Status
Disclosed
Doc Name
Elo7 Grows its E-Commerce Platform by Helping Women Become Digital Entrepreneurs
Keywords
discrimination on the basis of gender

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Elo7 Grows its E-Commerce Platform by Helping Women Become Digital Entrepreneurs (English). Digital2Equal Initiative Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/615741613718681531

Elo7 Grows its E-Commerce Platform by Helping Women Become Digital Entrepreneurs (English)

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