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The Business Case for Investing in Women’s Employment in Jordan Case Study : Estarta Solutions - Supporting Women in Non-Traditional Roles (English)

This is the first of a three-part case study under the Mashreq gender facility (MGF) partnership with intaj and Jordanian national commission for women (JNCW) to highlight forward-thinking companies and inspire other businesses to design more gender-aware environments based on models that work. It offers a closer look into Estarta Solutions, a global network engineering and information and communication technology (ICT) company established in Amman in 1991, and how they support women in non-traditional sectors (such as ICT), and non-traditional roles and hours (such as technical positions and nightwork). Read more to learn how Estarta Solutions fulfils its commitment to gender diversity, promoting and retaining the inclusion of women in their work, and the positive business impacts that follow.

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    Mitwally,Tala Husam Hani, Mohamed,Yasmin Galal Mostafa, Ossaily,Yasmine

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    Middle East and North Africa,

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    The Business Case for Investing in Women’s Employment in Jordan Case Study : Estarta Solutions - Supporting Women in Non-Traditional Roles

  • Keywords

    Poverty and Equity; female labor force participation; labor force participation rate; low labor force participation; information and communication technology; large number of women; skill need; support for woman; inclusion of women; Flexible Work Policy; annual economic growth; gender and growth; challenges for woman; long-term economic growth; entry of women; computer science graduate; lack of awareness; women in leadership; equal employment opportunity; decent working condition; commission for woman; barrier to woman; pool of candidates; needs of woman; women with child; proportion of woman; gender diversity; Labor Market; staff turnover; outreach program; Talent Pools; working woman; career advancement; role models; paternity leave; female employment; international research; thematic area; leadership training; turnover rate; women's right; Gender Equality; business benefit; labor code; natural science; hire woman; working-age women; pregnant woman; recruitment effort; recent years; workplace culture; family responsibility; business case; examination center; communication strategy; business impact; women's empowerment; underprivileged area; healthy environment; workplace discrimination; id requirement; female workforce; female student; dependent children; educational qualification; skilled occupation; security measure; Orientation Day; enhanced security; national economy; share price; job offer; new technology; public speaking; crisis management; leadership skill; legal restriction; extra time; night work; family day; outreach activity; family trust; telecommunications equipment; commercial success; young child; strategic partnerships; graduation rate; unpaid leave; recruitment program; science course; statutory right; legal requirement; Labor Law; technology service; female managers; support set; increase productivity; holistic approach; increased demand; safety implication; employment relationship; working life; network system; personal safety; digital economy; Network Engineering; employee retention; maternity leave; significant challenge; global network; take pride; childcare allowance; technology solution; now accounts; digital transformation; inclusive policies; business community; foster family; suitable employment; raise awareness; social media; legislative requirement; gross profit; unequal treatment; domestic care; lost productivity; direct training; new employees; strategic interest; educated woman; company control; income opportunity; financial leadership; legal reform; tertiary level; legal support; national vision; gender balance; industrial sector; business cost; subsidiary right; focus group; Higher Education; dignified life; social agents; high performance; individual women; annual salary; cost efficiency; aids communication; international level; positive relationship; career path; gender target; societal attitudes



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Mitwally,Tala Husam Hani Mohamed,Yasmin Galal Mostafa Ossaily,Yasmine

The Business Case for Investing in Women’s Employment in Jordan Case Study : Estarta Solutions - Supporting Women in Non-Traditional Roles (English). Washington, D.C. : World Bank Group.