Advanced institutional buyers in the “beyond the pill” strategic segment increasingly demand that firms guarantee outcome rates. Producers of pharmaceutical products also need to integrate their products with personalized healthcare and remote monitoring technologies. In the consumer-facing “wellness” strategic segment, buyers expect producers to integrate medicinal and emotionalbenefits in product packaging and marketing. They will also expect the...
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2021/11/10
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Brief
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150125
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1
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1
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2021/11/11
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Disclosed
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Croatia : Pharmaceuticals, Biopharmaceuticals, Medical Devices, and Equipment
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Citation
Jugovic,Ruzica.
Croatia : Pharmaceuticals, Biopharmaceuticals, Medical Devices, and Equipment (Croatian). Croatia Industry Snapshot Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/740961636608575613