Skip to Main Navigation

E-commerce Development : Experience from China : Overview (English)

The potential contribution of digital development to economic and social welfare remains a topic of debate and active empirical inquiry. Unfortunately, for developing countries, data are relatively scarce, and we have little robust evidence on whether and how digital technologies contribute to income growth, what this depends on, and who are the potential “winners and losers” in digital development. Policy makers, the private sector, and others in the development community have a strong and growing interest in how to harness digital technology to aid growth and support job creation in an inclusive manner. This report presents a series of analytical studies that attempt to bring more evidence to bear on the discussion about the development benefits of e-commerce. It is based on a combination of statistical data collected for China as a whole, as well as data from a specifically commissioned survey (a joint work with Peking University in collaboration with Nankai University) of Taobao Villages, rural villages in China substantially engaged in e-commerce. This report is the result of a joint research initiative between the World Bank and the Alibaba Group offering rich and unique evidence on the growth of e-commerce in China and how this has been associated with improvements in people's livelihoods in select communities.


  • Author

    World Bank Alibaba Group

  • Document Date


  • Document Type

    Working Paper

  • Report Number


  • Volume No


  • Total Volume(s)


  • Country


  • Region

    East Asia and Pacific,

  • Disclosure Date


  • Disclosure Status


  • Doc Name


  • Keywords

    e-commerce development; international food policy research institute; rural area; access to the internet; Technical and Vocational Education; skill need; reduction of information asymmetry; rural compulsory education; efficiency of resource allocation; law of one price; development of e-commerce; access to finance; household survey data; Poverty and Equity; lower entry barrier; private sector initiative; support for e-commerce; online purchase; effect on people; lack of skill; flexibility of production; availability of information; scale of production; scale production; economies of scale; Local Economic Development; private sector company; resource allocation efficiency; higher value added; traditional cultural products; rural financial service; local handicraft products; health poverty alleviation; highly educated people; average retail price; mobile payment system; combination of factor; access to broadband; express delivery service; logistics service provider; ratio of women; environment for e-commerce; asymmetry of information; rapid economic development; private sector partner; people with disability; Aid for Trade; per capita income; online sale; household welfare; digital technology; remote area; rural e-commerce; household consumption; online market; entrepreneurial spirit; e-commerce market; digital development; business environment; online platform; household income; value chain; rural village; human capital; transaction cost; inclusive growth; e-commerce platform; search cost; primary data; online retail; secondary data; Job Creation; big data; online store; online business; online product; e-commerce transaction; new entrant; trade volume; return migrant; small producer; local condition; niche market; coastal area; early success; lower price; consumer demand; market access; consumer good; digital economy; daily life; consumer goods; inland region; young people; Equal Opportunity; representative sample; employment opportunity; niche products; employment opportunities; e-commerce business; role models; public affair; causal relationship; online transaction; welfare improvement; in poverty; creating job; big city; healthy development; targeted intervention; Social Welfare; poor household; total employment; spatial inequality; social status; profit margin; comparative advantage; new industry; wage level; population distribution; population share; statistical data; home village; e-commerce activity; regional distribution; average poverty; international market; new market; analytical study; Business Climate; space rental; traditional skill; digital dividend; hardware industrial; Cultural Heritage; Fixed Assets; men entrepreneur; household benefit; e-commerce growth; geographical distribution; subsequent section; physical infrastructure; demographic characteristic; risk aversion; rural citizen; social attitude; dominant market; household level; administrative datum; data limitation; several reasons; private industry; family life; reform strategy; market development; month period; retail sale; entrepreneurial skill; research priority; urban household; coastal provinces; urban concentration; coastal region; research initiative; digital service; regulatory side; market efficiency; development partner; available data; rural transportation infrastructure; production capacity; tree product; agricultural produce; process innovation; ownership right; living standard; turnover rate; online advertising; urban work; household head; intermediate input; new job; increased competition; local producer; geographic barrier; small cities; creative solution; economic geography; price setting; recent years; smaller one; demonstration effect; local culture; price discovery; address information; Business Registration; human welfare; efficiency gain; delivery requirement; socially beneficial; Electronic Payment; Counterfeit Products; Cyber Security; business opportunity; ecological conservation; ecological perspective; development training



Official version of document (may contain signatures, etc)

  • Official PDF
  • TXT*
  • Total Downloads** :
  • Download Stats
  • *The text version is uncorrected OCR text and is included solely to benefit users with slow connectivity.


World Bank Alibaba Group

E-commerce Development : Experience from China : Overview (English). Washington, D.C. : World Bank Group.