While the growth of mobile communications in developing countries has been phenomenal, using mobile phones and applications to meet human and economic development goals is not widespread, for they have not proven acceptable or desirable to the locality into which they are introduced. Therefore, it is deduced that technical know-how and entrepreneurial acumen must be complemented by sociocultural understanding. InfoDev's Mobile Use at the Base of the...
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2013/05/01
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Documento de Trabalho
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84012
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1
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1
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2014/01/17
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Disclosed
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Mobile usage at the base of the pyramid : research findings from Kenya and South Africa
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Base of the Pyramid
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