WaterAid-India's rural sanitation program was making slow progress in 1995-96. A lack of demand from households meant that partner nongovernmental organizations (NGOs) had constructed only 460 out of 1,100 latrines planned for the 12-month period. WaterAid-India decided that it was time to reformulate its strategy, and focus on marketing sanitation. AS a result of this change in approach, by the first six months of 1997-98, partner NGOs had achieved a dramatic turnaround in demand, and constructed 5,000 latrines, but were still unable to meet the spiraling demand from rural households in their project areas. This case study examines how WaterAid-India stimulated the demand for sanitation, through social marketing, and hygiene promotion, by providing access to credit, and developing supply chains.
Detalhes
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Data do documento
2000/03/31
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TIpo de documento
Documento de Trabalho
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No. do relatório
23773
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Nº do volume
1
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Total Volume(s)
1
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País
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Região
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Data de divulgação
2010/07/01
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Disclosure Status
Disclosed
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Nome do documento
Marketing sanitation in rural India
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Palavras-chave
Water supply & sanitation; Rural services delivery; Partnerships; Nongovernmental organizations; Latrine fittings; Strategic coordination mechanisms; Sanitation services; Marketing tools; Households; Case studies; Demand driven projects; Social marketing; Hygiene; Access to credit; Supply-side policy
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