The Water and Sanitation Program (WSP)-supported Sanitation Marketing Pilot Project is one of a range of sanitation marketing initiatives applying the sanitation marketing approach to the rural Cambodian context. The project designed a new affordable pour-flush latrine package (the 'Easy Latrine'), trained local enterprises to profitably produce and sell it, and developed sales and promotional strategies to increase consumer demand. In less than two...
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DETALHES
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2012/10/01
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Documento de Trabalho
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73413
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1
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1
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2012/10/31
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Disclosed
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Cambodia - sanitation marketing lessons from Cambodia : a market-based approach to delivering sanitation
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water and sanitation program
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