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The role of information, education and communication in the Malawi Social Action Fund (Russo)

The note looks at the strategy of the Malawi Social Action Fund (MASAF) in linking the roles of information, education, and communication (IEC), designed through a process known as "systematic client consultations" which involved nongovernmental organizations, communities, government officials, as well as donor participants. Given the budget for IEC activities was high, a public awareness campaign was launched early on, and follow-on programs reinforced...
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