This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. This study is a randomized controlled trial conducted in urban Nigeria, where young viewers were exposed to MTV Shuga or a placebo television series. Among those...
Exibir mais
DETALHES
-
2019/09/09
-
Documento de trabalho sobre pesquisa de políticas
-
WPS8998
-
1
-
1
-
2019/09/09
-
Disclosed
-
The Entertaining Way to Behavioral Change : Fighting HIV with MTV
-
risky sexual behavior
DOWNLOADS
COMPLETAR RELATÓRIO
Versão oficial do documento (pode conter assinaturas, etc.)
*A versão do texto é um OCR incorreto e está incluído unicamente em benefício de usuários com conectividade lenta.